Pop Art, style from 1950’s, where anything popular in mass culture is used. Goes against elitist traditions of fine arts – using inexpensive, mass-produced materials, making it affordable for all – often bordering on kitschy side. A reaction to Abstract Expressionism -return to more literal, albeit stylized form of art. Rooted in consumerism- capitalizing on the witty, sexy & glamorous – big business. Loud, vibrant, calls attention to itself. At times used in Midmod, Space & Atomic Age styles.